Florian Zettelmeyer, the head of the Marketing Department at the Hass School of Business at UC Berkeley, convinced me to teach a new course in his department. I am excited about boiling down some of my thoughts from the last years and share what I have starting to see emerge only recently. Read the rest of this entry »
Join me at SXSW, where I will be having a session to explore the next generation of metrics for engagement together with the audience.
Chris, a former PhD student of mine I co-founded Moodlogic with in 1999 and I are reflecting on the past 8 years in “Kreis 6″ in Zurich.
Data is a hot business. The recent acquisitions of NAVTEQ and Tele Atlas highlight that fact. “Data? is typically produced by specialized groups of people, producing data that is used for specific and explicit purposes. Web 2.0 has also brought about 2 major trends here – the first is the concept of peer production, where groups of seemingly unrelated people conscientiously come together to collaborate on producing specific data, with Wikipedia being the prime example.