: Harvard Business Features the Social Data Revolution with Andreas Weigend :

picture 1 Harvard Business Features the Social Data Revolution with Andreas Weigend featuredIn 2009, more data will be generated by individuals than in the entire history of mankind through 2008. Information overload is more serious than ever. What are the implications for marketing?

Check out this article at http://blogs.harvardbusiness.org/now-new-next/2009/05/the-social-data-revolution.html

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  1. Social Data Revolution, Part 2 — Why We Need a Sound Data Strategy
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Eugene Lin on 17 June, 2009 at 3:33 pm #

This article made a great point on how the data/web revolution has transferred power from companies to consumers. It is true that the new social media landscape has made customer relationship management ever more difficult. However, examples from Del Monte (pet division) and Comcast have demonstrated that companies can actually utilize “social data” to address customer expectations, provide added values to consumers, and create a win-win situation.

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