Here are the eight rules discussed in the Master Class “Big Data and Smart Users” at NYU in Singapore on January 18-19, 2012:

Start with the problem, not with the data
Share data to get data
Align interests of all parties
Make it trivially easy for people to contribute, connect, collaborate 
Base the equation of your business on customer centric metrics 
Decompose the business into its “atoms”
Let people do what people are good at, and computers what computers are good at 
Thou shalt not blame technology for barriers of institutions and society