The Stanford Alumni Club of Shanghai presents
Saturday, August 4, 2012, 18:30 – 21:00
Shanghai Marriott, 99 Jiangbin Road, Luwan
Today, we all are witnesses to an irreversible culture shift: the Social Data Revolution. Individuals around the world now freely create and share data about who they are, where they are, what they buy, what they think, and how they feel.
Not only is this ongoing revolution changing how we make decisions, and how we view ourselves and our friends, it is also creating unprecedented business opportunities.
The last century was the century of the physical sciences. The physical world was instrumented — interactions between particles became observable, and the basis for predictive models. This century is the century of the social sciences — interactions between people are becoming observable, context can be modeled, and predictions are made about people, including what they like, and who they like. This is made possible by advances in technology (social, local, mobile) going hand in hand with a shift in social norms. A billion people can now socialize “their” data with friends, companies, the world. Often knowingly and willingly, but sometimes not.
In contrast to “dead data” (e.g., traditional market research with focus groups), “live data” (e.g., responses to experiments with real people, in real time, in the real world) let companies innovate on unprecedented scales. Platforms like Douban, Facebook, Twitter, and Weibo are sandboxes where people can to experiment and evaluate ideas, instantly receiving implicit and explicit feedback from whoever is interested in engaging. Feedback loops that used to take months now take minutes. In this enabling environment, traditional advertising, branding, and corporate “communication” have been replaced by the new ABC: Approval, Belonging, and Connection.
The Stanford Alumni Club of Shanghai invites you to a discussion of current trends as well as future opportunities and challenges created by social technologies. After the 6:30pm kick-off talk by Dr. Andreas Weigend, participants will, over dinner, create scenarios on how the social data revolution will impact individuals, companies, and societies at large. This revolution is not just about gaining actionable insights, but about taking actions.
Discussing Innovation in China vs Silion Valley with James Huang (Kleiner Perkins), Hao Min (Fudan University, Inventor of the second generation Auto-ID card deployed in China) and others.
Dr. Weigend was the Chief Scientist at Amazon.com, where he focused on data strategy and the customer-centric culture that has become central to Amazon’s success. He now teaches courses on data mining and the social data revolution at Stanford and Berkeley, directs the Social Data Lab, and works with startups around the world. He also advises larger companies including Alibaba, China Mobile, Lufthansa, MasterCard, and Sony. Andreas received his Ph.D. in physics from Stanford University after studying electrical engineering, physics, and philosophy in Germany and Cambridge (UK). His career as a data scientist, combined with his deep industry and startup experiences, allows him to successfully bridge the gap between academia and industry. He first came to Shanghai in 1994, invited by Fudan University, then helped launch Stanford’s Asia Technology Initiative. He bought his home in Jing An in 2001, and now lives there, in San Francisco, and on weigend.com.
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