How the Social Data Revolution Changes (Almost) Everything
Andreas S. Weigend, Ph.D.

Thursday, 17 September 2009
5:00 pm Lecture, 6:00 pm Reception
NTU (Nanyang Technological University, Singapore)
Lecture Theatre 25 (South Spline 1, B2-1)

Visionary companies are starting to design products and services based on social data – data individuals generate and share about their attention, intention, location, and situation.Andreas Weigend, the former Chief Scientist of Amazon.com, will present insights and real-world examples to highlight key opportunities and challenges created by this fundamental shift, called the Social Data Revolution.
To help participants understand the relevance and invent the next steps for their organizations, this talk will focus on the underlying principles and their application towards measurable results. Issues that will be raised include: how can companies help people discover products and services, make better decisions, and participate in the value creation? This engaging, interactive talk will include case studies, hands-on examples, and opportunities for peer-to-peer networking.

A passionate and energetic presenter, Andreas Weigend is a leading thinker, practitioner and educator focused on consumer behavior and data strategy. As a consultant, he shows companies how to leverage current and emergent information sources for products and services. As the Chief Scientist of Amazon.com, he helped build the customer-centric, measurement-focused culture, central to Amazon’s success. Andreas now teaches “Data Mining and Electronic Business” at Stanford University, “Marketing in Web2.0″ at UC Berkeley, and “The Digital Networked Economy” at Tsinghua University in Beijing.
He frequently shares his insights at speaking engagements, including the World Business Forum 2009 in Milan and the World Innovation Forum 2010 in New York. His clients include Alibaba, Best Buy, Lufthansa, Match.com, Nokia, Priceline.com, the World Economic Forum, and innovative startups including Singapore’s ApeSnap.
Born in Germany, Andreas received his Ph.D. from Stanford University in physics. His career as a data scientist combined with his deep industry experience across data-intensive organizations gives him a unique ability to bridge the gap between industry and academia. Andreas lives in San Francisco, Shanghai, and on weigend.com.