Andreas S. Weigend, Ph.D.

home: expertise: clients: speaking: teaching: blog: itinerary: contact

: expertise :

My expertise arises from my academic background in computer science, machine learning, cognitive science, and behavioral economics, and has been honed for the real world through my consulting experience. My clients have ranged in size from startups (including early-stage del.icio.us) to MySpace and the World Economic Forum, and in focus from Goldman Sachs and Lufthansa to match.com. I am interested in people and data.

I am always curious to learn what smart, interesting people do.

: areas of expertise :

personalization and discovery	Delight the user. Leverage new data sources (intention, attention, location, situation, relationships), to dramatically improve response and monetization. Help customers discover new products and services.
metrics and measurement	Base decisions on data, not gut beliefs. Clarify the equations of the business. Perform appropriate experiments. Establish transparency as a basis for competitive advantage. Design customer-centric metrics.
incentive design	Design incentive schemes using a scientific approach. Leverage the principles of behavioral economics.
from e-business to me-business	Learn from Amazon.com for e-business. Learn from Facebook for me-business and we-business. Create interaction and community.
marketing in Web 2.0	Understand the drivers of viral marketing and social media: customer service is the new marketing!

In consulting, I help both startups and multinationals leverage the principles of the consumer data revolution to inform the design of innovative products and visionary business models. Examples include coaching Alibaba towards becoming a data-focused organization, leveraging MySpace’s social graph for marketing and advertising, and designing differentiating products for Nokia. I spend about two months a year in China, dividing my time among consulting, teaching at top schools, and learning more about the Chinese people and business.

My goal is to guide my client companies through this new world of unprecedented amounts of data.

: visualizing trends :

Create with us the next generation of metrics for engagement How the Gathering, Using & Selling of Data is Changing

: selected resources :

Press Publications Download: CV, Resume