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Hello, I’m Andreas Weigend. I study people and the data they create.
I was the Chief Scientist at Amazon.com, where I focused on customer
behavior and helped create that company’s customer-centric,
measurement-focused culture. In the past few years, there has been a
staggering increase across the board in the quantity and quality of
data users contribute on the web and on mobile devices. I now work as
an independent consultant with firms including Alibaba, Lufthansa,
MySpace, and Nokia.
I work with some of the most brilliant
entrepreneurs and executives around the world, helping them leverage
this data to produce innovative products and business models. |
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consulting and advising |
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I help my clients
understand the underlying principles of the consumer data revolution,
and teach them how to derive actionable insights from these principles.
Together, we invent incentives that encourage their consumers to contribute
useful data. We define customer-centric metrics of engagement. We create
new products and business models, anchored in a solid data strategy.
Client workshops start when a client comes to me with a specific problem. We
boil it down to its fundamentals, select appropriate metrics, and co-create
relevant and actionable strategies for data, product, and business.
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| sharing my expertise |
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I regularly speak at
conferences and company events, highlighting opportunities to create
value based on the explosion of new data sources and the ongoing shift
in consumer expectations. I have published more than 100 scientific
papers, mainly on applications of machine learning and data mining in
finance, business, and the web.
In my spare time, I enjoy
sharing my insights and gaining new ones in my regular
courses at Stanford (Data Mining and
Electronic Business), UC Berkeley/Haas (Marketing in Web 2.0), and
Tsinghua/INSEAD (The Digital Networked Economy).
My consulting, advising, teaching and speaking draw on 15 years of
experience, and the constant flow of
new insights created through my work with students and clients. |
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Latest Tweet
Jul 02, 2008: Lunch with Bob Kahn, co-creator of the Internet we know and love. What an amazing man with truly deep insights!
Follow me on twitter
Latest blog post
Apr 21, 2008: Spring2008#2 - The Two Data Revolutions: Why do we need a sound data strategy? ...read
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Latest podcast
Jun 01, 2008: Conversational Data ...listen
All podcasts
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