If you had all the data in the world at your fingertips, what would you do to delight your customers?
This is one of the questions I ask my audiences around the world. I challenge them to realize the unprecedented possibilities the Social Data Revolution brings to people, business, and society. I recently spoke at GE's Data Forecast event on
The Future of Data Science, addressed the Federal Trade Commission on Comprehensive Data Collection, and gave the keynote at the World Marketing Forum 2013. I have also presented at creative, interdisciplinary events including TED, DLD and SXSW.
My speeches are anchored in my research and the insights I gain from working with students, successful startups, and influential executives. I analyze emerging trends in how businesses can harness the power of data and mobile-social technologies.
I am often invited to share my vision of the future of data. I focus on decisions and actions arising from the abundance of data, including data ownership, privacy, and identity. My talks take companies beyond the traditional transaction economy, rewriting the equations of the business in customer-centric terms for the new relationship economy. Some of my recent speech titles include:
I want my audiences to understand the implications of big data. I encourage them to rethink the role of data both within their organizations and beyond.
Transforming Big Data into Big Decisions
Harnessing the Power of Social Data, and
Data is the New Oil.
: corporate events :
In addition to speaking at top conferences and teaching, I present at client events and lead workshops for the world's most innovative firms. Levering my experience as chief scientist at Amazon, I show the audience how to create a culture of data-driven decision making and gain a customer-centric perspective. Companies appreciate my deep understanding of consumer behavior and relentless focus on user experience.
Besides retail, I work in other industries where customer data play a significant role:
Airlines (3K, B6, LH, LX, NZ, SQ, TK, UA),
Telecom (China Mobile, Deutsche Telekom, SingTel, Tencent), and
Financial services (Alipay, American Express, Capital One, MasterCard).
My engagements with these companies range from large customer conferences and leadership events to private executive briefings.
: list of speeches :
Nov 13, 2014 Los Angeles, CA -
IIR: The New Consumer: Celebrating Individuals, Cultivating Relationships
Oct 20, 2014 Singapore -
Terrapinn: Transforming Big Data into Decisions and Rewriting the Equation of Business in Customer-Centric Terms
Oct 13, 2014 Melbourne, Australia -
CPA: Big Data for Big Decisions
Sep 30, 2014 Berkeley, CA -
DataLead: Data and Decisions
Sep 24, 2014 Leon, Mexico -
WOBI Innovation: Data and Innovation
Aug 21, 2014 Auckland, New Zealand -
GS1 Connect 2014: Where is value created?
Jul 17, 2014 Salt Lake City, Utah -
Deer Valley Retail Retreat: Data is the new black
Jun 11, 2014 Mexico City, Mexico -
IBM: Transforming Big Data into Decisions
May 28, 2014 Sydney, Australia -
World Business Forum: Turning Big Data Into Decisions
May 26, 2014 Auckland, New Zealand -
Superfund: Future of Data
May 16, 2014 Guarulhos, Sao Paulo -
VTEX: Transforming Big Data into Decisions
Apr 30, 2014 Stanford, CA -
Stanford Graduate School of Business: From Walls to Windows
Apr 08, 2014 Guarulhos, Sao Paulo -
Abril: Transforming Big Data into Decisions
Mar 25, 2014 Greensboro, NC -
GSO: Beyond Big Data
Mar 04, 2014 Bentonville, AR -
Walmart: Walmart Big Data Day 2014
Mar 01, 2014 Berkeley, CA -
Haas Asia Business Conference: From the Cultural Revolution to the Social Data Revolution
Feb 25, 2014 New York, New York -
Bloomberg BusinessWeek: Big Data
Feb 19, 2014 Cancun, Mexico -
Fudan University: Transforming Big Data into Decisions
Jan 10, 2014 Hangzhou, China -
Alibaba: Alibaba: Data Ma
Dec 27, 2013 Shanghai, China -
Fudan University: Transforming Big Data into Decisions
Dec 4, 2013 Milan, Italy -
Interactive Advertising Bureau Forum Italia: Keynote
Nov 30, 2013 Istanbul, Turkey -
Turkey Innovation Week: Keynote
Nov 17, 2013 Paris, France -
MasterCard Acquirer Forum: "The Power of Social Data"
Nov 13, 2013 London, UK -
The Business of APIs Conference: Keynote
Oct 23, 2013 London, UK -
TCS Innovation Forum for Insurance: "The Art of Big Data"
Oct 22, 2013 Las Vegas, NV -
TSW Service Transformations Conference: "The New Data Refineries"
Oct 8, 2013 Barcelona, Spain -
European iGaming Congress and Expo: Keynote
Sep 26, 2013 Amsterdam, Netherlands -
Retail Loyalty Congress: "The Mindset of Big Data: Give to Get"
Sep 10, 2013 San Francisco, CA -
The Business of APIs Conference 2013: Keynote
Jul 31, 2013 Auckland, New Zealand -
New Zealand Telecom: "Data is the New Oil"
Jul 27, 2013 Palo Alto, CA -
Health 2020: "Designing the Future of Health"
Jul 19, 2013 Cambridge, MA -
National Bureau of Economic Research (NBER) Economics of IT and Digitization: "What Can Economics Learn from Machine Learning?" with Susan Athey (Stanford) and Hal Varian (Google)
Jul 16, 2013 Chicago, IL -
Shopper Insights in Action: "Social Data Revolution"
Jun 27, 2013 Mexico City, Mexico -
World Marketing Forum: "Big Data, Social Data, and Marketing"
May 31, 2013 Berkeley, CA -
UC Berkeley School of Information Data Edge Conference: "Sketchy Data" (with Gam Dias, David Flaschen, George John, and Claudia Perlich)
May 29, 2013 Garmisch-Partenkirchen, Germany -
Aareon Kongress 2013: "Big Data: Wer beherrscht die Datenflut - oder beherrscht sie uns?"
May 24, 2013 London, UK -
MasterCard International Advisory Board: "The Untapped Power of Data: Refining the New Oil"
Apr 24, 2013 London, UK -
IAPP Europe’s Data Protection Intensive: "Data Refineries and Privacy"
Apr 23, 2013 London, UK -
eCommera The Dawn of Decision Intelligence: "Data Literacy: New Skills for Tomorrow"
Apr 4, 2013 San Francisco, CA -
GE Data Forecast Event: "What’s Next in Data Science?"
Mar 13, 2013 New York, NY -
First Retail Inc.: "Disrupting Retail: Data, Discovery, and Disintermediation"
Jan 24, 2013 Saint John, New Brunswick, Canada -
T4G Leading Thinkers Big Data Congress: "Big Data: Creating Possibilities"
Dec 12, 2012 Half Moon Bay, CA -
Venture Summit Silicon Valley 2012: "The Social Data Revolution Powers On"
Dec 4, 2012 San Francisco, CA -
Federal Trade Commission Comprehensive Data Collection: Keynote
Sep 21, 2012 Quito, Ecuador -
Campus Party: Keynote
Aug 30, 2012 Stanford, CA -
Stanford GSB: Digital Marketing Program [ article]
Aug 12, 2012 Hangzhou, China -
Social Commerce: Goldmine or Landmine?
Aug 4, 2012 Shanghai, China -
Stanford Alumni Club: A Dinner with Data
July 13, 2012 Singapore -
SingTel Speech: The Art of Social Data
Jun 15-16, 2012 London, England -
May 24, 2012 Mexico -
Expo Publicitas (Centro Banamex) Keynote, Comportamiento del Consumidor
May 23, 2012 Las Vegas, NV -
Data Science Summit: "Changed Forever: Our Lives, Our Economy, Our World" A Conversation with Jim Frederick : Editor, TIME International
May 18, 2012 Los Angeles, CA -
Customer Centricity: The Art of Social Data
May 17, 2012 San Diego, CA -
Sony Summit: "Innovation with Social Data"
May 16, 2012 Seattle, WA -
Privacy Identity and Innovation: Keynote
May 9, 2012 Bogota, Colombia -
Apr 25, 2012 San Francisco, CA -
Advanced Analytics and Big Data Innovation: "The Future of Social Data vs Social Media" (with John Milinovich, Google)
Apr 17, 2012 Phoenix, AZ -
Early Warning Summit: "Social Data is the New Oil"
Apr 10, 2012 San Francisco, CA -
Data is the New Oil: "The Journey from Privacy to Publicy"
Apr 4, 2012 San Jose, CA -
Mar 14, 2012 Bogota, Colombia -
Mar 5, 2012 San Francisco, CA -
Identity Wars: The Battle for Personal Data. Predictive Analytics World [ video]
Feb 27, 2012 Half Moon Bay, CA -
Big Data Panel
Feb 26, 2012 Half Moon Bay, CA -
Innovation Workshop [ register]
Feb 8, 2012 San Francisco, CA -
Big Data War Stories [ video]
Jan 22-24, 2012 Munich, Germany -
Digital Life Design Conference: Conversation with Christoph Franz, CEO of Lufthansa [ video]
Jan 18-19, 2012 Singapore -
NTU Ventures: Master Class [ video]
Jan 12, 2012 Bangkok, Thailand -
BOI Fair and SIPA: "The Impact of Social Media"
Dec 29, 2011 Shanghai, China -
Technode China Fireside Chat: "Big Data, Smart Metrics, and Consumer Behavior"
Nov 22, 2011 Shanghai, China -
Conde Nast, Digital China 2011: "How the Social Data Revolution Changes the Way Consumers Make Decisions"
[ GQ | Vogue | Self |
Nov 10, 2011 Washington, DC -
DCweek: "Dating and Data"
Nov 8, 2011 New York City, NY -
United Nations (General Assembly): "Data is the New Oil"
Oct 25-26, 2011 San Francisco, CA -
Silicon Valley Human Rights Conference
Oct 12-13, 2011 Boston, MA -
Cleverbridge Networking Event: "Customer Centricity: The Art of Social Data" [ slides]
Oct 5-6, 2011 Half Moon Bay, CA -
Thomson Reuters Annual HubbardOne Innovative Forum: "Unlocking the Power of Information"
Sep 28, 2011 London, UK -
The Royal Society of the Arts: "Consumer Data and Decisions"
Sep 22, 2011 Sao Paulo, Brazil -
Thomas M. Cooley Symposium: "Pimps, Prostitutes, and Privacy: The Economics of Social Data"
Sep 20-21, 2011 New York, NY -
Launchpad at Strata (O'Reilly Big Data Conference): "Consumer Data and Decisions: How the Social Data Revolution Transforms Everything from Travel to Retail" (Panel)
Sep 14, 2011 Bonn, Germany -
Future of Mobility (Keynote)
Jul 13, 2011 San Jose, CA -
Adobe thought leader series Big Data Analytics: Mobile, Social & Web Thought Leaders
Jun 8, 2011 Santa Clara, CA -
The Economist: The Data Deluge conference
Apr 7-9, 2011 Barcelona, Spain -
Visa Insights (Keynote)
Apr 4, 2011 San Francisco, CA -
Data 2.0 Conference: Reflections in a Digital Mirror
Mar 29, 2011 San Francisco, CA -
Web 2.0 Expo: Creating San Francisco's Most Useful Apps
Mar 25, 2011 Oakland, CA -
Social Media for Small Business
Mar 23, 2011 Las Vegas, NV -
Merchant Risk Council Keynotes
Mar 15, 2011 San Francisco, CA -
Predictive Analytics World
Feb 23, 2011 San Francisco, CA -
SF New Tech: "Sharing (of Data) is Caring"
Nov 17-18, 2010 Lisbon, Portugal -
World Marketing Forum (Portugal)
Nov 15-16, 2010 Madrid, Spain -
World Marketing Forum (Spain)
Nov 15-16, 2010 Madrid, Spain -
World Marketing Forum (Spain)
Nov 8, 2010 Mountain View, California -
KIT Panel - NASA Ames
Nov 2, 2010 Palo Alto, California -
Stanford: Hacking Marketing
Oct 27, 2010 Palo Alto, California -
Sep 30-Oct 3, 2010 Athens, Greece -
Sep 22-24, 2010 Amsterdam, Netherlands -
Sep 13, 2010 Beijing, China -
Sep 8, 2010 San Jose, California -
Aug 10, 2010 San Francisco, California -
San Francisco Mayor's Office
Jul 29-30, 2010 Philadelphia, Pennsylvania -
Jul 28-29, 2010 New York, New York -
GE CMO Summit
Jul 21, 2010 San Francisco, California -
Jun 23-24, 2010 Santiago, Chile -
Congreso de Marketing y Ventas
Jun 21-22, 2010 Monterey, California -
Pebble Beach Smart Cities IBM
Jun 8-9, 2010 New York, New York -
World Innovation Forum
Jun 3, 2010 Prague, Czech Republic -
May 26, 2010 Madison, Wisconsin -
May 9-10, 2010 Bogota, Colombia -
May 3, 2010 San Francisco, California -
Intuit Innovation Day
Apr 20, 2010 San Francisco, California -
MIT/Stanford VLAB Real-time Web
May 26, 2010 Peking, China -
Feb 27, 2010 Madison, Wisconsin -
Feb 19, 2010 San Francisco, California -
Stanford CEO (Chinese Entrepreneurs Association)
Feb 16-18, 2010 San Francisco, California -
Predictive Analytics: "The New Data Economy"
Feb 1-3, 2010 Zurich, Switzerland -
Workshop on "The Future of Relationships"
Jan 15, 2010 Shenzhen, China -
Dec 7-8, 2009 Berkeley, California -
Dec 1-3, 2009 San Francisco, California -
Oct 28-29, 2009 London, United Kingdom -
Nov 4, 2009 Helsinki, Finland -
Oct 28-29, 2009 Milan, Italy -
World Business Forum Europe
Oct 26-27, 2009 Buenos Aires, Argentina -
World Business Forum Argentina
Aug 18-19, 2009 Sao Paulo, Chile -
Forum Mundial de Marketing e Vendas
Jul 10, 2009 Redwood City, California -
Techcrunch: Real Time Roundtable
Jul 1-2 2009 Mexico City, Mexico -
Foro Mundial de Marketing y Ventas [ blog | mp3]
Apr 17, 2009 Palo Alto, California -
Virtual Gifts vs Real Gifts?
Feb 25, 2009 San Francisco, California -
Facebook Developer Garage: "What App and Game Devs Can Learn From Amazon.com" [ youtube-1 10:14 | youtube-2 4:30]
Feb 19, 2009 San Francisco, California -
Predictive Analytics: " The Unrealized Power of Data" [ slides | mp3]
Feb 5, 2009 Barcelona, Spain
Canalys Channels Forum: "The Four Myths of E-commerce in 2009"
[summary video 7:53]
Feb 3, 2009 Noordwijk, Netherlands -
F-Secure Species Conference: "The Consumer Data Revolution" [ slides | mp3]
Nov 4, 2008 San Francisco, California -
Widget Summit: "Widget Data Strategies" [ pdf | mp3 | video]
Oct 30, 2008 Singapore, Singapore -
The New Business Model: "Me-business"
Shaw Foundation Distinguished Lecture (Singapore Management University)
Oct 14, 2008 Seoul, Korea -
World Knowledge Forum "Web3.0" [ mp3] and Open Web Asia
Sep 30-Oct 1, 2008 Wiesbaden, Germany -
Deutscher Versandhandelskongress 2008: "The Voice of the Customer: Kundenkommunikation als die neue Herausforderung", "Marketing im Web 2.0" (tutorial)
Sep 23, 2008 Oslo, Norway -
Multikanalmarkedsføring: "The Economics of Consumer Data: The New Online Individualism"
Sep 10, 2008 UC Berkeley, California -
Distinguished Lecture, School of Information (iSchool)
Jul 21-23, 2008 Half Moon Bay, California -
FORTUNE Brainstorm TECH: "Digital Exhibitionism: The Future of Relationships?" (with Esther Dyson and
Shoshana Zuboff) [ mp3 | transcript, see also blog post
May 7-8, 2008 San Jose, California -
IBM Almaden Institute: "The Consumer Data Revolution: Who Pays Whom?"
[ pdf | wmv (42:30)]
Mar 9, 2008 Austin, Texas -
South by South West (SxSW08): "The Science of Designing Interactions"
(with Mingyeow Ng, revised slides)
Jan 21, 2008 Munich, Germany -
Digital Lifestyle Design DLD08 : "The Future of Digital China," (with Chauncey Shey)
Nov 26, 2007 Berlin, Germany
Die ZEIT & Robert Bosch Stiftung: "Conversational Marketing: Das Web als Ort des Dialogs"
Nov 16, 2007 Stockholm, Sweden
Incordia: "E-Business, Me-Business, and We-Business: The Impact of Social Media"
Nov 15, 2007 Stockholm, Sweden -
SIME07: "Privacy?!?" with Dave Holtzman
Nov 6-8, 2007 Berlin, Germany -
Web 2.0 Expo
Marketing 2.0: Get Conversational!, with Darryl Feldman and Wolfgang Lünenbürger-Reidenbach
Trends in E-Commerce and the Widgetization of the World, with Mehrdad Piroozram
People & Data: How Gathering, Using and Selling of Data is Changing, with Jonathan Laventhol
mp3 Metrics and Analytics for Web 2.0, with Christian Sauer and Sam Yagan
May 3, 2007 Helsinki, Finland -
Itella: "Feedback Marketing" mp3 (talk), mp3 (Q&A part1), mp3 (Q&A part2)
Apr 25-26, 2007 Mainz, Germany -
Web 2.0 Kongress 2007 (co-chair): "Social Search, Collective und Competitive Intelligence" mp3 discussion Pirkner/Weigend: mp3 video
Mar 28, 2007 Köln, Germany -
Tag des Wirtschaftsjournalismus: "Von Zielgruppen zu Spielgruppen: Das Web als soziales Medium"
Mar 24, 2007 Singapore, Singapore -
Nexus 2007: " The Future of the Web" web-mentions
Jan 29-30, 2007 Zürich, Switzerland -
GDI: (Gottlieb Duttweiler Institute) "Mapping Marketing 2.0"
Dez 20, 2006 Singapore, Singapore -
The Digital Movement: "From E-Business to Me-Business"
Nov 16, 2006 Copenhagen, Denmark -
Danish E-Business Association and JupiterResearch: "Social Search, Discovery and the Long Tail"
Oct 10-11, 2006 Offenbach, Germany -
Co-chair of Web 2.0 Kongress: "Web 2.0: A basis for innovation and business?" slides (pdf) and "Web 3.0: Wie geht's weiter?"
Sep 27-28, 2006 Mainz, Germany -
Business Intelligence 2006: "The predictive enterprise: Creating transparency and making decisions" slides (pdf)
Sep 20-21, 2006 Düsseldorf, Germany -
OMD (Online Marketing): "Von Targeting zu Discovery: Transparenz und Konvergenz im Web 2.0"
Sep 8-10, 2006 Berlin, Germany -
IFA Convention: "Discovery in the Digital Universe," and "Soziale Netzwerke und die Ökonomie der Aufmerksamkeit: Wie das Aal-Prinzip die Welt verändert"
Aug 10 - Sep 1, 2006 Vienna, Austria -
Bertelsmann's Mastering Paradigm Shifts in Marketing: "Participation, Interaction and Discovery in the Networked Attention Economy" transcript (rtf), mp3
May 23, 2006 Minneapolis, Minnesota -
Statistical Challenges in E-Commerce Research Symposium: "The Importance of Web 2.0/3.0 for E-Business" transcript (rtf), mp3 part1, mp3 part2,
May 22, 2006 Chicago, Illinois -
Retail Systems: "Commerce in the Age of Web 2.0/3.0" transcript (rtf), mp3 part1, mp3 part2, mp3 part3
May 11, 2006 Hamburg, Germany -
SinnerSchrader: " E-Business: The next 10 years" blog
Feb 16-17, 2006 Barcelona, Spain -
Ogilvy GSM Conference: "Intention, Attention, and Interaction"
Feb 13-14, 2006 Düsseldorf, Germany -
Global Retail Technology Forum: "The Future of Discovery"
Feb 6-9, 2006 Köln, Germany -
Customer 2006: "Der aktive Kunde im Web: Chancen nutzen, Risiken managen"
Nov 25, 2005 Madrid, Spain -
Instituto de Empresa Business School: "Engaging Customers to Create Value"
Nov 18, 2005 Berlin, Germany -
Inaugural Speech at Interdisciplinary Center for Ubiquitous Information: "Das Aal Prinzip: Andere arbeiten lassen"
Nov 2, 2005 Singapore, Singapore -
INSEAD Entrepreneurship Keynote:"Web 2.0: Getting Users to Participate"
Sep 22, 2005 Tokyo, Japan -
Keynote at Retail Technology Summit Tokyo
Sep 19, 2005 Kiwah Island, South Carolina -
Diamond Cluster Summit (Diamond Exchange): "Agility Through Fast Feedback"
Sep 8, 2005 Wellesley, Massachusetts -
Babson Executive Education E-Business Thought Leadership: "Discovering the Long Tail"
Aug 22, 2005 Göteborg, Sweden -
Keynote at Dialogkonferansen
Jun 1-3, 2005 Berlin, Germany -
Keynote at BVM Jubiläumskongress: "Klicks, Blogs und Tags: Perspektiven für die Marktforschung"
May 27, 2005 Bilbao, Spain -
Lecture at The Guggenheim: "The Attention Economy"
May 19-20, 2005 Zürich, Switzerland -
Keynote at GDI (Gottlieb Duttweiler Institute) : "To Buy or Not to Buy — Experiments in the Multi-channel World"
Mar 21-23, 2005 Zürich, Switzerland -
Keynote at GOR - General Online Research Conference: "People and Data"
Feb 17, 2005 Minneapolis, Minnesota -
Carlson School, U of Minnesota: "Marketing in the Search Society"
Feb 8, 2005 San Francisco, California -
Technology Transfer Institute / Vanguard: "All That Data..."
Jan 8, 2005 Shanghai, China -
Tongji University: "The Search Society — Die Gesellschaft auf der Suche"
Dec 25, 2004 Shanghai, China -
JiaoTong University: E-business in China: Jack Ma and Andreas Weigend
Oct 18-19, 2004 Las Vegas, Nevada -
Keynote at M2004 ( SAS Conference on Data Mining): "People and Data: Understanding Customer Behavior"
Sep 29, 2004 Berkeley, California -
Distinguished Lecture at SIMS
Sep 27-28, 2004 Palm Desert, California -
Keynote at Computerworld Business Intelligence Perspectives
Jul 21-22, 2004 San Francisco, California -
Frontiers in Distributed Information Systems
Jun 24, 2004, 2004 Chemnitz, Germany -
Keynote at Data Mining Cup 2004 ( Abstract)
Nov 6, 2003 Berlin, Germany -
Keynote at Internetökonomie: "E-Commerce 2020: Perspectives from Business — Visions for Research"
Aug 26, 2003 Washington, D.C. -
Invited talk at KDD-2003 (ACM Conference on Knowledge Discovery and Data Mining)
Aug 1, 2003 Toronto, Canada -
Co-organized SIGIR workshop "Implicit Measures of User Interests and Preferences"
For speaking inquiries, please contact
Peter Jacobs at Creative Artists Agency
+1 424 288-2898