The Social Data Lab

The Social Data Lab has launched!

• want to submit a proposal,
• would like to participate, or simply
• have any questions or suggestions,

The goal of the lab identifies interesting applications of social data used by emerging startups and develop executable plan to benefit your company. We help you take advantage of underlying social data technologies and build key partnerships through our direct access to diverse range of startups and the VC investment community.

The lab provides opportunities for members to engage directly with the leading social data companies like Facebook, as well as with innovative social and mobile startups. By harnessing the digital experiences and work style of the next generation, we develop insights relevant for our members, helping them create their social data strategy and execute on it.

The group of founding members will be announced in April 2011. Advisors include Dan Ariely Kenneth Cukier, John Markoff, and Rick Smolan.

The lab custom-tailors insights for your company about social data that are direct and impactful including:

• Unique applications by partnering with emerging social data & mobile startups
• Key social data that can be extracted from customers or from social data startups
• Monthly video on the most salient social data topics
• Quarterly Social Data Summit for company executives & social data companies

Spring 2011 Summit Agenda (Fri May 13)

8:30am breakfast
9:00am departure by mini bus from Crowne Plaza Palo Alto
9:15 - 10:15am 23andMe

• 1390 Shorebird Way, Mountain View CA
• Marisa joined 23andMe in 2009 after working to build strategic alliances for an angel investor in Sun Valley, Idaho. Marisa builds alliances and collaborations between 23andMe and pharmaceutical companies, academic institutions, and non-profit organizations. Marisa has been the driving force behind many of 23andMe's research communities including 23andMe's Sarcoma Community and a new project that will launch this summer, called Roots into the Future, which is targeted at better understanding the genetics of African Americans. Marisa is a graduate of the University of Virginia, and lives in Palo Alto, CA.

• 575 High Street, Suite 310, Palo Alto CA
• bio of Ron Gutman:

• One relevant problem from their work (1 min per person)
• One belief about social data each person wants to make sure the others understand (1 min per person)

• Finance: Mike Sha - Wikinvest CEO, pic in Davos http://www.flickr.com/photos/aweigend/72036905/
  • ex Amazon (head of payments)
  • Harvard Decision Sciences
• Intellectual Property: Greg Wolff - UnaMesa Association
  • creating feedback loops for better, more informed decisions in health, education, and other services
• OpenData: City of San Francisco, DataSF.org (Phebe Wang)
• SF Office of Innovation - encourages the sharing of data to benefit the community and drive new solutions

• Quarterly - attend Social Data Summit and directly engage with other members and students.
• Monthly - receive periodic communication summarizing key Social Data Lab achievements and insights on social data startups and big data companies.
• Weekly - get notes of Social Data Lab meetings.
• Access Social Data Lab advisors, partners, & students on company-specific questions

Direct relationships between corporate members and students provide learning opportunities and inspiration for social data applications that benefit your company. Our student participants can work on mutually beneficial projects with your company to implement emerging social data technologies. Companies also develop awareness on Stanford campus of their involvement in the social data arena.

Sponsors also have access to Andreas Weigend each month for an hour on phone or video, giving them individually specific guidance in the areas of highest relevance to their company and their business.

• Videos: youtube.com/socialdatarevolution
• Wikipedia: en.wikipedia.org/wiki/Social_data_revolution
• HBR: blogs.hbr.org/now-new-next/2009/05/the-social-data-revolution.html