Hi there, I am Andreas Weigend. My expertise is the future of big data, social-mobile technologies, and consumer behavior. I study people and the data they create. In today's increasingly digitized world, consumers share data in unprecedented ways. This Social Data Revolution represents a deep shift in how people make purchasing and lifestyle choices.

I advise companies that want to embrace this new reality of social data. Together, we design interactive platforms and real-time systems that empower them and their customers to make better decisions. As Amazon's chief scientist, I helped create the firm's data strategy and customer-centric culture.

I teach at Stanford University and UC Berkeley, direct the Social Data Lab, and speak at corporate events and top conferences around the globe. I received my Ph.D. in Physics from Stanford University after studying in Germany and Cambridge, UK. I live in San Francisco and Shanghai.


For the last 20 years, I have worked with global clients including Alibaba, Best Buy, Goldman Sachs, Lufthansa, SAP, SingTel, Thomson Reuters, and the World Economic Forum, as well as with many successful and exciting startups. In workshops and corporate seminars, I help clients define customer-centric metrics of engagement and design incentives that inspire users to create and share. I take pride in the co-creation of innovative products and business models that are anchored in a solid data strategy.


In the last year, I gave the keynote at the Federal Trade Commission's symposium on Comprehensive Data Collection and at MasterCard's International Advisory Board meeting on The Untapped Power of Data: Refining the New Oil. I spoke at GE's Data Forecast event on What's Next in Data Science and the Tata Innovation Forum on The Art of Big Data. I also shared the stage with Phil Kotler at the World Marketing Forum 2013 and with Susan Athey and Hal Varian at the NBER Summer Institute.

I like to challenge the audience to see the amazing possibilities the social data revolution has for people, business, and society. I share my insights at corporate events for companies including Google, HP, IBM, Capital One, Otto, Sony and Volkswagen, as well as at conferences organized by The Economist, Condé Nast, and others.


I teach undergraduate, graduate, MBA, and executive courses at top schools in the US and China. I leverage my broad industry experience on the untapped power of data. I encourage my students to explore real-world scenarios and solve actual business problems.


blog weigend.com/blog

twitter @aweigend

latest video