Books & Publications

Every time we Google something, Facebook someone, Uber somewhere, or even just turn on a light, we create data that businesses collect and use to make decisions about us. In many ways this has improved our lives, yet, we as individuals do not benefit from this wealth of data as much as we could. Moreover, whether it is a bank evaluating our credit worthiness, an insurance company determining our risk factor, or a potential employer deciding whether we get a job, it is likely that this data will be used to make decisions about us without our being able to challenge the underlying assumptions or offer a different perspective.

In Data for the People, Andreas Weigend draws on his years as a consultant for commerce, education, healthcare, travel and finance companies to outline how Big Data can work better for all of us. As the former chief scientist at Amazon, he shows how companies use our personal information to make decisions about us, whether it's what products to recommend or whether to approve our loan application. He reveals how these decisions can be made more accurately without invading our privacy, and how this can be done in a transparent way, with the most benefits for consumers and businesses alike.