Andreas Weigend, Social Data Lab

Clients enjoy working with me because of my unique insights and fresh perspectives on how people use mobile devices to interact with each other and the world, what data they create, and how this affects products, brands, and marketing.

My expertise comes from a combination of consulting experience, academic research, corporate R&D, performing arts, and living in Europe, Asia, and the US.

My academic background is in data mining, predictive modeling, and behavioral economics.

As the Chief Scientist at Amazon.com I worked with Jeff Bezos and applied academic insights to improve recommendations and user experience, as well as helped create a customer-centric culture and data strategy.

With clients, we navigate the evolving landscape of consumer behavior and channel the exploding torrent of user data to identify new opportunities and marketing strategies. The results of my work inform the design of innovative products, inspire visionary business models, and change the way leaders perceive the social data revolution.

Through the years I have had the privilege of speaking at conferences and organizing workshops for companies ranging from startups to multinationals including GE, Lufthansa, Nokia, Symantec and Thomson Reuters. I work with senior management as well as marketing and product development teams to help them ask the right questions, develop relevant frameworks, and design data strategies that result in measurable impact on the business.

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